What can AI do for you?

By Samantha Cordell | August 21, 2018

1808_AIsmall-chatbots-i649188206

Artificial Intelligence (AI) is starting to appear in our lives in subtle ways, what will it offer your organisation?

Many business owners are looking to artificial intelligence (AI, or “machine learning”) for its potential to improve communications with their customers. It is predicted that by 2020, 85% of all interactions will originate from machine learning “bots.” If you operate an e-commerce business and are wondering how you can benefit from bots, you’re in luck. We’ve compiled a few of the most important reasons to adopt AI for e-commerce.

Predicting what your customers want

There are many ways AI can benefit businesses and consumers. For example, machine learning algorithms can identify customers’ habits and their interests, simply based on their search histories. Properly configured, AI can analyse customers’ shopping behaviours to customize the online experience based on a variety of factors like browsing pattern and purchase history.

Product recommendations, pairings, and promotions can also be targeted to individuals, improving the customer experience and your bottom line.

More intuitive product recommendations

Machine learning is also great for cataloguing products. In the past, businesses would send out cumbersome product catalogues that made it difficult for customers to find what they were looking for. In the near future, customers will be able to upload photographs of clothing that’s similar to what they want to purchase. Through AI, a website will be able to analyse the photographs and create a catalogue of suggestions based on the uploaded image.

Customers can still talk to a “representative”

With advances in “plain language” systems, more and more users will rely on e-commerce over face-to-face sales interactions. Machine learning is getting better at interpreting conversations, and answering with natural-sounding responses.

If the choice is either searching “Blue summer dress,” or “Billowy summer dress in a warm blue color,” which do you think would make customers’ shopping experience better?

By replicating the in-person shopping experience over the internet, businesses can shift away from brick and mortar overheads to an e-commerce-centred structure. They will realize significant savings on capital expenditures and human resource investment, as well as reduce costly human errors.

How can Diamond help?

Diamond's Business Technology Managers and technicians are constantly monitoring the advantages available from emerging technologies. Give us a call on 1300 307 907 or contact us via the form below.

Contact us today

 

 Published with permission from TechAdvisory.org. Source.

TAGS: Tech Trends and Tips, News and General, Business Technology Consulting

About Samantha Cordell
Samantha Cordell

It is not surprising that our Head of Marketing, Samantha (Sam) has spent most of her (nearly) 30-year career in the IT industry. Sam studied a combination of computer science and marketing at the University of New England. Her dynamic, energetic and pragmatic style lends itself perfectly to tech. With a background working with major players such as Microsoft, Intel and Cisco Systems, Sam is energised by driving meaningful marketing outcomes for industry leaders.