Rethinking the value of social media

January 21st, 2016

A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value.

How big data can increase your profit

December 25th, 2015

Satisfied man holding two money bagsOne of the biggest, buzziest phrases making the rounds in corporate circles at the moment is “big data”. But what does big data actually mean? What is it and, more importantly, what can it do for your business or organization? The good news is that it’s not just another tired old buzz word that actually has very little meaning (“pushing the envelope”, we’re looking at you!) Using big data within your company can actually help you increase profit.

How data adds value to your business

December 23rd, 2015

BusinessValue_Dec23_AWe all know that data is valuable. After all, the more we know about the inner workings of our business and how our customers behave, the better. But knowing that data is crucial in helping to move your organization forward, and knowing exactly how to use that information to do so are two very different things.

Adding value to your company’s blog

November 24th, 2015

Blogging has gone from being a fun side project for aspiring creatives to an absolute necessity for businesses of all sizes. For many companies, especially small to medium-sized ones, it’s likely to be just about the only web page that is updated with any regularity on their websites.

Common SEO mistakes to avoid

October 13th, 2015

BusinessValue_Oct12_ACreating an effective search engine optimization (SEO) strategy for your business’s website is a must if you want to establish a solid online presence. While this concept is nothing new, it is often overlooked by businesses. They resort to crude SEO practices that, far from being efficient, actually get their website into hot water with major search engines.