This new option enables businesses and organisations to simplify their domain names to .au, from existing options such as .com.au; .net.au; .org.au; .gov.au or .edu.com.au.
In a blog published in March this year by our team, we noted that whilst this new category may not be appealing to everyone, unfortunately, businesses that do not register their .au domain name may be leaving themselves open as a target to savvy cybercriminals.
Registering your .au domain ensures your business is protected from brand theft. This means cybercriminals will not be able to use your .au domain to create fake websites for fraudulent activities, keeping both your current and potential customers safe.
The Australian Cyber Security Centre (ACSC) recommends registering your .au domain name as a matter of urgency, as "opportunistic cybercriminals could register your domain name in an attempt to impersonate your business" post September.
As an example, if a cybercriminal purchased your .au domain and sent out malicious emails (such as a phishing attack) with your business logo and signature, how many of your employees or stakeholders could recognise the difference in the sender address as a fraud?
The security of our customers is our main priority, and while we recognise that the .au domain may not always be suitable (for example, if you also operate internationally or wish to distinguish your area of focus through extensions such as .edu or .org) we recommend registering your .au domain to your name at the very least, and redirecting it towards your current domain address to ensure it cannot be compromised by cybercriminals.
We strongly recommend getting in touch with your existing IT provider or website host to register your equivalent .au domain name and redirect it to your current website. You can also reserve your .au domain name by visiting an auDA accredited registrar.
The Diamond IT team specialise in reviewing cyber security strategies to ensure they are fit-for-purpose, align with government recommendations, and include the necessary defences required to best protect your business from malicious threats.
Our Business Technology Managers (BTMs) and Business Technology Consulting team are specialists in improving your internal cybersecurity and are ready to speak with you. Contact our team on 1300 307 907 today.