As a SMB marketer or owner, you might want to consider some effective tactics that can help you use social media marketing to reach your business goals - here are five tips that will help you use your social media platforms effectively.
Between Facebook, Twitter, Instagram, YouTube, and LinkedIn to choose from, you may be tempted to sign up for more social media accounts than you’re ready to manage. It may not seem like much at first, but you'd be surprised by how quickly you can be overwhelmed by statuses, commenting on existing posts, and answering enquiries on every platform, which is why it’s better to adopt only a few platforms that can effectively attract your target customers.
Ask yourself these questions before deciding which platform to use:
Are most of your customers online at 8am or 8pm? With a better understanding of your target users' habits, you can schedule your posts so they create more traffic, increase brand engagement and, eventually, generate new leads and customers.
Depending on which platform you choose to invest in, you should post a new update during these times for maximum engagement:
One of the simplest ways to get followers to share your posts is by uploading high-quality photos, videos, and reliable infographics along with your messages. Studies have shown that Facebook posts with images result in 39% more engagement while tweets with images or videos create 200% more engagement.
It’s important for businesses to maintain a healthy back-and-forth on social media. This means beyond sharing useful content, you should also respond to their comments and private messages as quickly as possible.
You can build stronger relationships with customers by writing thank you comments to anyone who shared positive experiences with your business, and by addressing negative comments with personalised and helpful responses.
With social media becoming important tools for customers and businesses to connect and interact, it is important not to muddy the water with too many promotional posts. A rule of thumb for social media promotions is:
This will result in more engagement, a more consistent brand image, and a healthier bottom line.
Remember developing content that supports your business goals is important, but you will also need to continue to spend time connecting with potential customers and perhaps, influencers in your city or industry. Timing is everything - ensure you have the right content, post it in a timely manner and connect with those people that are important for your small business. SMB's can profit with the help of social media marketing.
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Published with permission from TechAdvisory.org. Source.