Website trends worth following in 2019

By Samantha Cordell | April 23, 2019

1904_website_tips_i613345556Many small- and medium-sized businesses (SMBs) nowadays build and maintain their own website to reach more customers. But because a majority of your competitors also have a website, an under-performing site just won’t do. Follow these web design trends to increase web traffic and boost your bottom line.

Scrolling

Scrolling is a convenient method to navigate a website. Instead of clicking on confusing menus and drop-down tabs, you can just scroll through a one-page site that has a cleaner look and is usually more intuitive to users. This web design style is definitely more important now that people have grown more accustomed to mobile web browsing.

You also have to decide how far visitors will have to scroll to get to know your company. While a long scrolling page gives you more white space and content to work with, a short scrolling page can quickly convey your company’s message and encourages action.

Animations

One way businesses have been setting themselves apart from others is by adding customised animations to their pages. This doesn’t mean you should overload your site with flashy effects that take forever to load. If you want to use animations on your site, give it a subtle twist. For instance, Slack’s loading animation features their logo.

Additionally, animations can be used to increase user interaction and engagement. Hover animations will allow your users to position the mouse over your content and get an immediate response without having to move between pages. Slideshows on your homepage can also showcase what your company is about without throwing too much information at the audience. When deciding to add animation to your page, figure out how a specific effect can enhance the user experience while showcasing your business.

Flat design

To achieve an optimal viewing experience for users, many companies have adopted a flat design for their websites. The flat design style replaces the elements that give an illusion of depth, like shadows and textures, with minimalist typography and colours. For example, Google employed this style to get content to viewers more effectively. The company added flat-design colours and used a sans-serif font. This allows the logo to load faster and makes it easier to read, as well.

Full-screen forms

More websites and apps are using full-screen forms to increase user interaction. Rather than being redirected to another page where your visitors decide to register or login to a website, they are welcomed by a full-screen form right on the home page. This is also especially useful for mobile users since they are less likely to miss-click sections of the form.

Customised photos

The next time you want to use photographs to highlight your company, forget about using stock photos. Business websites that exhibit the company’s own photographs on their homepages look more personal and stand out from the competition.

While these trends are popular at the moment, don’t blindly adopt them all because it might end up looking messy. Instead, use the trends that are best suited to your company.

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 Published with permission from TechAdvisory.org. Source.

TAGS: Tech Trends and Tips, Business Value, News and General, Infrastructure Solutions

About Samantha Cordell
Samantha Cordell

Group Marketing Manager @ Diamond IT - Samantha (Sam) fell into the IT Industry after studying a combination of computer science and marketing at Uni, starting in Operations with the now decentralised Cabletron Systems. Over the next 20 years Sam undertook various marketing roles within Intel, Microsoft and Cisco Systems before moving to Newcastle for a sea-change working for Wine Selectors. “Not able to stay away from the IT Industry I jumped at the chance to join the team. I am excited to drive the marketing strategy for Diamond IT’s range of Technology Solutions."